The Process

  • Passion

    Find a renewed passion for optometry
    Enjoy rewarding patient interaction
    Feel like a professional, not a salesperson

  • Care

    Improve dry eye and standard/specialty contact lens patient outcomes
    Treat patients who have been unsuccessful with other optometrists
    Communicate effectively with patients

  • Loyalty

    Create an experience that patients rave about
    Garner respect from patients and other professionals
    Generate patient and doctor referrals

  • Reward

    Establish new revenue sources from services, not products
    Develop more appropriate fee structures
    Break your dependence on managed care

We offer a unique training program for independent optometrists interested in significantly increasing per-patient profitability by providing a higher level of care–not by seeing more patients or selling more products. Our program focuses exclusively on contact lens and dry eye services and the techniques that will help you start bringing in the fees you deserve.  Because our system succeeds in our practice and with our clients, we have the confidence to provide a results-oriented compensation structure.

Even if you believe that your practice is doing all of the right things, we still encourage you to compare your performance to other OPT optometrists and take advantage of our free practice evaluation.  Because of our incentive-based fee structure, we only work with practices where we see large potential for growth.  If we don’t see an opportunity for your practice, you’ll be the first to know.

After reaching out to us, we’ll first ask you to complete a short practice profile by phone so that we can determine whether our program is a good fit for you.  We’ll then discuss with you our program and your profile in more detail.

Our program is tailored specifically for the needs of your practice and consists of one-on-one, in-person training with you and your staff.  As a member of our growing community of optometrists, you will always have access to free individualized phone, email, and in-office follow-up consultations.

Although you may be able to marginally raise your fees every year without making a change, you’ll never see the growth that your practice is capable of until you can truly demonstrate a higher level of patient care.  Using the tools of our program, you will improve patient outcomes, create loyal patients who rave about your practice, develop a renewed passion for optometry, and, most importantly, you’ll see significantly increased per-patient profitability.

Sound too good to be true? Read what some of our clients have to say.

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